![]() However, Gruenewald says he has no intention of ever turning a profit from the Bible app.ĭespite multiple buyout offers and monetization opportunities, the Bible app remains strictly a money-losing venture. Placing ads in the Bible app would rain manna from heaven and the church which originally funded the Bible app would suddenly become, shall we say, very blessed. Maltz was quick to add, “Of course, this assumes the company can monetize through standard advertising.” Maltz justifies the price by pointing to the per user valuations of other tech companies like Facebook, Instagram, and Twitter, who each commanded astronomical sums well before turning a profit. His firm recently announced an investment in another pre-revenue app, Snapchat, at an $800 million valuation. Jules Maltz, General Partner at Institutional Venture Partners, told me, “As a rule of thumb, a company this size could be worth $200 million and up.” The company is a case study in how technology can change behavior when it utilizes the principles of consumer psychology coupled with the latest in big data analytics.Īccording to industry insiders, the YouVersion Bible could be worth a bundle. How did YouVersion come to dominate the digital word of God? It turns out there is much more behind the Bible app’s success than missionary zeal. But among all the choices, YouVersion’s Bible app seems to be the chosen one, ranking at the top of the list and boasting over 641,000 reviews. The market for religious apps is fiercely competitive searching for “bible” in the Apple App Store returns 5,185 results. Though Silicon Valley digerati rarely heed lessons from churches in red states, in this case, Gruenewald and his team have something to preach about. The Bible app was funded and built by of Edmond, Oklahoma. Every Sunday, Gruenewald says, preachers around the world tell devotees, “to take out your Bibles or YouVersion app. ![]() On average, some 66,000 people have the Bible app open during any given second, but that number climbs much higher at times. YOUVERSION BIBLE APP INSTALLGruenewald says a new install occurs every 1.3 seconds. ![]() The app, simply called “Bible,” is now on more than 100 million devices and growing. YouVersion recently announced its Bible app hit a monumental milestone - placing it among a rare strata of technology companies. “God’s trying to tell me something!,” Gruenewald recalled the user saying, “I just walked into a strip club - and man - the Bible just texted me!” Gruenewald says a user of his app walked into a business of ill repute when suddenly, out of the heavens, he received a notification on his phone. But according to Bobby Gruenewald, CEO of YouVersion, that’s exactly what his Bible app did. YOUVERSION BIBLE APP DOWNLOADYou can download the YouVersion Bible app here.It’s not often an app has the power to keep someone out of a strip club. “Imagine a day in the near future when 1 billion people have installed YouVersion.” Today we’re celebrating 500 million installs…but we’re not just reflecting on what God has done, we’re looking forward to what He’ll do next,” said the app’s website. We have a fresh vision for where the Bible App is headed, and we’re excited to roll out new features in 2022 to better serve pastors and church leaders.” “We believe this is just the beginning for YouVersion. As the app has grown exponentially to reach people in every country of the world and change millions of lives, our faith has also grown to see new possibilities,” Gruenewald said. “Throughout the last several years, we have continually seen God do more than we could imagine through YouVersion. ![]() This has allowed users around the world to easily access the Bible in their native languages. By partnering with publishers and Bible societies, YouVersion has been able to digitally distribute new Bible translations as soon as they become available. ![]()
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